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Models to gear up for catwalk in charity fashion show

MODELS will be strutting their stuff on the catwalk in Stourport as part of a charity fashion show designed to raise money for Acorns Children’s Hospice.

Money raised at the event will be donated to hospices in Walsall, Selly Oak and Worcester, to help provide care for children with life-threatening conditions and their families.

Organiser Sheila Law, 72, of Stourport – who volunteers at the Worcester hospice – hopes her debut show will raise £1,000 from tickets, a raffle, and an auction of clothes.

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She said: "It is the first time I have ever organised a fashion show so it is a bit scary!

"My biggest worry at the moment is getting the models there as they are all very nervous!

"I have got 12 models in total who range from 12-years-old to the late 40s.

"The girls are very excited to take part and they were jumping for joy when I asked them.

"I have one older gentlemen who I think it looking forward to it too, but he won’t admit it!"

"Clothes will be modelled by volunteers which can be bought after the show.

"We have some super raffle prizes including meals, afternoon tea, hairdressing, and jewellery vouchers.

"All money raised will go to Acorns Hospices.

"The hospice is a happy place. It is a place where the parents can have a look around to decide whether their child can come.

"Parents like that their children are quite happy, safe and secure when they are here.

"As 70% of our income comes from donations, we need to raise as much as we can."

Tickets to the show on Wednesday, September 7, at M&Co clothes store on Lombard Street, cost £5 and can be bought from the door, with the evening beginning at 6.30pm.

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07:52 Publié dans Fashion | Tags : model, fashion, marieprom | Lien permanent | Commentaires (0)


One of Victoria's Secret's main competitors just launched a new weapon in the lingerie wars

Lingerie startup Adore Me just launched a new weapon in the lingerie wars — plus-size bralettes.

Bralettes, of course, are those super trendy padding-free, wireless bras that pretty much all lingerie brands are selling these days.

But while plus-size bralettes do exist, good ones can be tough to find. After all, plus-size bras need to be carefully constructed to give adequate support.

"It's not possible to have a flimsy laced-triangle bralette in a J-Cup," Cora Harrington, the lingerie expert behind the popular blog The Lingerie Addict, told Business Insider earlier this year.

Adore Me says that it has spent 10 months developing the bras that are lined with power mesh, have wide straps, and feature a lace design that helps provide necessary support. They go up to size 4XL.

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Adore MeAdore Me's plus-size bralette is the latest thing the company is pushing to differentiate itself from the lingerie giant Victoria's Secret, which doesn't sell plus-size lingerie.

While Victoria's Secret's models are generally thin and sometimes Photoshopped, Adore Me has highlighted its plus-size collection and its ads feature curvy models.

"We as a brand are reinventing the approach to fashion," Adore Me's CEO Morgan Hermand-Waiche said to Business Insider in December. "We want to be the brand that stands for everyone, and everyone means every wallet, every style, and every size."

Adore Me plus size Bralette

Adore MeThe plus-size industry is a multi-billion dollar opportunity for retailers that's only getting bigger. Adore Me, which has explicitly said it wants to "slay Victoria's Secret," is trying to take advantage of the growing market.

But the upstart lingerie brand is still just a blip on Victoria's Secret's radar. Victoria's Secret posted nearly $7.7 billion in total sales in fiscal 2015, while Adore Me's total revenue for 2015 was just $42.7 million.

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08:41 Publié dans Fashion | Tags : victoria, fashion, marieprom | Lien permanent | Commentaires (0)


Why This Designer Is Doing The First-Ever Snapchat Fashion Show

For the past few seasons, the classic runway show as we know it has been on the outs: Show formats, business models, and production schedules have changed in all four major Fashion Weeks, but New York's calendar has perhapsshuffled the most. And on the NYFW roster, designer Misha Nonoo has been at the forefront of embracing what's new. Last September, she tinkered with a next-gen show format by presenting her spring 2016 collection on Instagram. Now, she has another sea change in store: Nonoo is presenting a current-season, fall 2016 collection on Refinery29's Snapchat channel.

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It's Nonoo's inaugural "see now, buy now" collection. But it's also her first offering under her radically rebooted business model: As of last week, she switched over to a direct-to-consumer model, selling directly from her redesigned site (and ending her wholesale relationships).

"When I discovered Snapchat, I could see that it brought verve back into social media," Nonoo told Refinery29 of how she decided on her latest fresh show conceit. "I hope to bring the same experimental and innovative spirit into how I present my collection; to be the first fashion brand to experiment with Snapchat’s native functions to present a collection is very exciting."

Dubbed a "live lookbook," the first-ever Snapchat fashion show or presentation will go live at 10 a.m. EST on Wednesday, September 7. Par for the course on Snapchat, the show will be live for just 24 hours (though imagery will be used for PR and marketing purposes beyond that one-day timeframe). Nonoo crowdsourced a global, all-female trio of talents for the newfangled show concept via Instagram. The show is being creative directed by Barcelona- and NYC-based Isabel Martinez, illustrated by Brazil-based Ana Strumpf, and photographed by London-based Lara Jade.

So, how does a "live lookbook" work, exactly? First, the models will be prepped with hair and makeup, and styled in one of Nonoo's fall '16 looks; then, the look will be shot (both photos and video) by Jade on an iPad Pro. Next, the still images and video will be given to Strumpf, who will overlay artwork using an iPad Pro and Apple Pencil. Finally, the gussied-up image or video will be uploaded to the live Snapchat Story.

As for how a Snapchat show will differ, and perhaps improve upon, an "Insta-show," Nonoo points to the "clever and unexpected uses of Snapchat's native functions." Basically, there's more to work with in the medium. "It will be a new opportunity not to simply show photos, but also videos and the full capabilities of Snapchat’s functions," she said. "The 'live lookbook' will provide a wider audience the in-the-moment fashion experience without the industry-only barriers."

The masses truly will get the same experiences as the fashion editors and buyers that typically populate a traditional fashion show or presentation, especially because Nonoo won't have an in-person, physical component to the show this time around, as she did with her "Insta-show" last September.

Nonoo narrowed the lag time between a collection's unveiling and its arrival on shelves with her "Insta-show" last year, as designs were available for pre-order after appearing on the social platform. This time around, though, customers will be able to snap up pieces the moment they appear on Snapchat. "The modern working woman is never far from her mobile device, and I want to reach her from the very technology that enriches her on-the-go lifestyle," Nonoo explained. "Customers will be able to view the Snapchat Story live and immediately buy the pieces she loves, all from her mobile device."

So, can Snapchat be the as a newfangled, tech-y successor to the tents? Don't miss Nonoo's intriguing test-run on our Snapchat channel next week to find out.

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08:33 Publié dans Fashion | Tags : fashion, show, marieprom | Lien permanent | Commentaires (0)