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Olivia Culpo Signs on as DSW’s First Style Ambassador


Olivia Culpo in DSW Mix No. 6 Avery Sandal
(Photo:prom dress shops)

Former Miss USA and budding actress Olivia Culpo, who has also branded herself as a social media style star, has signed on as DSW’s first style ambassador.

Culpo, who has 1.7 million Instagram followers, will connect her fan base with the shoe retailer’s 24 million-plus rewards members as she curates monthly collections, the first of which goes live today, for its web site and digital platforms.

“I love accessible fashion, and I’ll be able to curate my favorite trends and translate those looks to my following and DSW’s following every month,” said Culpo.

“I feel that’s an important part of my brand, too. I have the privilege of being someone people look to for fashion advice, but I grew up a normal girl and never could have afforded those dream outfits. To be able to work with brands that create on-trend looks is important to me. You don’t have to spend an arm and a leg to get a beautiful outfit.”

Of amassing her following, she said, “It’s been a really interesting journey for me. It’s not so much how many people, but the fact that they are following me because I’m helpful, that’s the most rewarding part.”

Culpo said communicating about fashion to her fans “didn’t come completely naturally to me. You always have people telling you that’s not right, but what I’ve realized with fashion is there is no right or wrong, it’s just about having fun and expressing yourself.”

For her first monthly selection, she chose five basics: an Adidas sneaker, a high-heel sandal, a bootie, a pointed-toe flat and an ath-leisure slide.

“I’m pretty classic, so I want to choose pieces a girl can wear over and over not just this one month,” she said.

Culpo will do videos, e-mail blasts, events and personal appearances on behalf of DSW throughout the year.Read more at:celebrity dresses


10:11 Publié dans Fashion | Lien permanent | Commentaires (0)


Katy Perry launches shoewear line at Coachella


Katy Perry
(Photo:graduation gowns)

Katy Perry introduced her new footwear line at an Easter brunch event during the Coachella festival on Sunday (16Apr17).

The star of the show posed for the paparazzi while standing inside a massive version of one of her high-heeled red, black and white shoes. The Firework hitmaker wore an all-white shorts, tank top and fishnet cover-up outfit with her feet sporting the new line's bunny motif flats, designed as a tribute to a beloved pair she found in a charity shop 15 years ago.

She called the event a Recovery Brunch and tried out the assorted stations aimed at helping guests recover from the wild weekend's excesses. There was a make-your-own Bloody Mary station, an oxygen bar, and a Juicero stand, where guests could load up on organic cold-press juices. Fried chicken and waffles were also on the menu with vegan alternatives available too.

Katy announced the Katy Perry Footwear Line last year and initially hoped for a January (17) launch for the spring collection. "I have a two-car garage full of shoes and my dream is to bring personality shoes to the marketplace at an affordable price for women (ages) 16 to 40 or beyond," she told Women's Wear Daily last September (16).

She planned a collection of 60 styles inspired in part by her global travels.

The collection's price point is important to Perry, as she shared with the fashion bible last year.

"I am always conscious of my audience," she noted. "At my shows, I could jack up the ticket price for my peers, but I always have a price range available for that person who's always been my fan."

Her own fairly poor upbringing is never far from her thoughts.

"I didn't grow up with any money and I was always getting by by the skin of my teeth, so affordable is just ingrained in me."Read more at:prom dress


10:11 Publié dans Fashion | Lien permanent | Commentaires (0)


But Seriously…What Are Wedding Bells, Anyway


You may have heard people say they hear wedding bells ringing, whether it was in reference to your any-minute-now proposal or your quickly-approaching wedding date. And yes, churches have bells that are often rung as the newlyweds make their way back up the aisle, but is that all those bells mean? Here's a look into the symbolism of wedding bells, courtesy of our experts.

The symbolism of wedding bells is actually two separate types of bells, though both ideas come from ancient Celtic and Irish history. The first is church bells. In historic times, bells were believed to ward off evil spirits, so newlyweds would be blessed with the loud ringing of bells. Start a marriage without evil spirits? Sounds good to us! The ringing of bells was also used as a way to spread news across long distances, so bells after a wedding let the whole area know that the couple was now happily married. While the superstition about evil spirits may not be so common today, the joyful sound of bells and their association with weddings has stuck around. Bells are often tolled at church after a wedding ceremony (sometimes by the newlyweds themselves!).

The second type of bells are the small bells that might be passed out to guests to ring, either as the couple exits the church or during the reception as an encouragement to kiss—similar to the clinking of wine glasses. The sound of bells is also supposed to remind the couple of the vows they've made. Bells are also popular in many wedding decorations, usually as two bells tied together with a bow to represent two people joined together in marriage. No matter how you choose to incorporate them, the happy sound of ringing bells is a beautiful addition to any wedding day!Read more at:purple prom dresses uk | yellow prom dresses


12:35 Publié dans Fashion | Lien permanent | Commentaires (0)