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27/07/2016

Bridal magazine nabs chamber business plan honor

Donna Graves began to notice a shift in how brides were acting before their big day. Thanks to social media, those brides started to become what she called "celebritized."

"They're on Facebook, Pinterest and Twitter talking about their experiences," Graves said. "There were national outlets for brides to tell their stories via blogs and magazines, but our local brides had a hard time finding their way to the top of those lists."

photos:marieprom

As a result, Graves and her business partner, Abby Schlipmann, launched Quincy Area Bridal Magazine in May 2014. The 20-page digital magazine was a trial balloon for Graves.

"Before I knew it, people started calling asking if they could advertise and brides were calling to see if they could tell their story," Graves said. "I was surprised with how quickly people took to this publication and they loved the concept. Everything is local. We try hard to promote local weddings, local business and local venues."

The brides aren't the only ones who have taken a liking to the magazine. On Monday morning, Graves and Schlipmann were named winners of the Quincy Area Chamber of Commerce's Business Plan Competition. They snagged the $10,000 first prize, which will allow the company to buy equipment to expand the magazine. The money will also help the magazine expand to a print edition that Graves and Schlipmann hope will be available in area stores.

"The judges were impressed with the plan's viability and innovation," Eric Thomas, president of the Chamber of Commerce board, said as he announced the winners.

The magazine, Graves said, already had a loyal following online at qabmagazine.com.

"Our last issue was viewed 12,000 times over the first week," Graves said. "This grant will help us expose the company on a little bit greater scale."

Schlipmann is excited about the expansion of the magazine into print.

"Having them visible in the public eye every day is going to make a huge difference," she said.

The magazine is published quarterly and is filled with stories from local brides and advertisements for wedding services from area merchants. The latest issue was more than 100 pages, quite a jump from the initial 20-page production.

In addition to the magazine, the company has a floral design business called Lavish and also hosts a bridal expo every year. Graves said plans are being made for the next one set for Jan. 15, 2017. Last year's event drew more than 700 people and 50 vendors to the Oakley-Lindsay Center, which also will host the 2017 event.

Read more:http://www.marieprom.co.uk

07:47 Publié dans bridal | Tags : bridal, marieprom, dress | Lien permanent | Commentaires (0)